Tag Archives: public relations

Generating good content with PR

Original content is the life blood of online marketing, and generating good content with PR will keep a strong consistent message. Continue reading

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I wanna tell you a story: Top tips for writing press releases

Telling a good story is the secret of effective communication. The best stories communicate complicated abstract concepts in terms that the audience can relate to. Often a person or particular instance is used as a case-study to illustrate a wider … Continue reading

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Networking – technology exhibition in Cambridge

6th December, St John’s Innovation Centre, 4pm onwards. Over the last few weeks I’ve been busy meeting some of East Anglia’s most exciting entrepreneurs and hearing about their innovations. This is more than just a chance for me to talk to inspirational … Continue reading

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Have you outgrown your website?

Fashions in websites change, and it can seem like you need a new website more regularly than you need a new wardrobe. But it’s not just the nature of the internet that’s changing, it’s the nature of your business. As … Continue reading

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ECOLINK workshop supports cleantech innovation

The global market for cleantech is valued at £4.3 trillion, and companies in the Greater Cambridge region are at the forefront of innovation in this area.  As we approach peak oil and price of energy becomes a major driver, the … Continue reading

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Rewarding experiences with the German press

Whilst contacting German journalists this week on behalf of our client SureFlap I got thinking about the diverse ways people from different countries communicate with each other in the business world. When I am calling Germany to offer a press release … Continue reading

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Blogging tips from a turtle

When we’re discussing social media strategy with our clients we’re often asked ‘what information should I put in a blog that doesn’t appear on my website?’ Most people’s biggest worry with social media is the amount of time it takes. … Continue reading

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High growth and how to get there

Earlier this week Holdsworth Associates attended a Coaching For High Growth programme at St John’s Innovation Centre. We were joined by a number of businesses wanting to continue on their high-growth path – everyone from high tech start-ups to suppliers … Continue reading

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Bright career prospects, from carpentry to forensics

I’m of the generation pitied by older friends because I got a student loan not a student grant, yet the Labour government was trying to push 50% of us through university. I wasn’t deterred by a bit of student debt … Continue reading

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Newspapers – an insight into society

Whilst archiving articles from old newspapers for our client Bourn Hall I was amazed at the difference in society’s attitudes portrayed by the media just thirty years ago. My task was to sift through newspapers published at the time of … Continue reading

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