Tag Archives: PR

Generating good content with PR

Original content is the life blood of online marketing, and generating good content with PR will keep a strong consistent message. Continue reading

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I wanna tell you a story: Top tips for writing press releases

Telling a good story is the secret of effective communication. The best stories communicate complicated abstract concepts in terms that the audience can relate to. Often a person or particular instance is used as a case-study to illustrate a wider … Continue reading

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Poacher turned gamekeeper?

Allow me to introduce myself. My name is Samantha Dalton and I’m the newest recruit to the talented team of PR consultants at Holdsworth Associates. I join Holdsworth after more than seven years working for arguably the most trusted global … Continue reading

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Networking – technology exhibition in Cambridge

6th December, St John’s Innovation Centre, 4pm onwards. Over the last few weeks I’ve been busy meeting some of East Anglia’s most exciting entrepreneurs and hearing about their innovations. This is more than just a chance for me to talk to inspirational … Continue reading

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Have you outgrown your website?

Fashions in websites change, and it can seem like you need a new website more regularly than you need a new wardrobe. But it’s not just the nature of the internet that’s changing, it’s the nature of your business. As … Continue reading

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www3maitloir

Passwords. You’re meant to have loads, and change them regularly. They’re meant to be a mixture of letters, cases, numbers, symbols and, if you really want to stop your bank account being robbed by Croatian hackers, shapes that have not … Continue reading

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Cambridge Cleantech opens for business

We had good news on Friday, as Martin Garrett and Hugh Parnell unveiled to a packed room their new baby – ‘Cambridge Cleantech’ – a membership organisation aimed at facilitating the exploitation of the third wave of innovation following that … Continue reading

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ECOLINK workshop supports cleantech innovation

The global market for cleantech is valued at £4.3 trillion, and companies in the Greater Cambridge region are at the forefront of innovation in this area.  As we approach peak oil and price of energy becomes a major driver, the … Continue reading

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Meerkats and Avatars 2011: open for applications

What determines which technologies make it big? Attracting the attention of those who matter is essential – whether this is potential investors, collaborators or customers – and media relations is a rapid way of spreading the word widely. We are working … Continue reading

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Rewarding experiences with the German press

Whilst contacting German journalists this week on behalf of our client SureFlap I got thinking about the diverse ways people from different countries communicate with each other in the business world. When I am calling Germany to offer a press release … Continue reading

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