Tag Archives: media

Generating good content with PR

Original content is the life blood of online marketing, and generating good content with PR will keep a strong consistent message. Continue reading

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Poacher turned gamekeeper?

Allow me to introduce myself. My name is Samantha Dalton and I’m the newest recruit to the talented team of PR consultants at Holdsworth Associates. I join Holdsworth after more than seven years working for arguably the most trusted global … Continue reading

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Newspapers – an insight into society

Whilst archiving articles from old newspapers for our client Bourn Hall I was amazed at the difference in society’s attitudes portrayed by the media just thirty years ago. My task was to sift through newspapers published at the time of … Continue reading

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How to monitor your online mentions

Having blogged about media monitoring I thought I’d give a very quick introduction to the tools out there: UberVU: This is good value and easy to use. You can arrange to have regular emails with a neat report of all … Continue reading

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The graph of success

My background is in life sciences so I love graphs – drawing them, interpreting them, comparing them … Thankfully there are lots of things we want to quantify in PR, particularly in this digital age – ‘how often my product is … Continue reading

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