Category Archives: What I learnt today

Big data will bring new approaches for healthcare

Big data is just data, but a lot of it. Big data can be big in both qualitative and/or quantitative terms and tools are emerging that will allow us to use it more intelligently. At the recent Cambridge Wireless event … Continue reading

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How to create a good story for print and social media

Even the most innovative technology needs support to keep it in the spotlight and creating a good story is one way in which PR is effective in developing brand recognition with potential customers.    Generating interesting content is now even … Continue reading

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IFA Consumer Electronics Show: Brilliant innovation or useless gadgetry?

The IFA (consumer electronics unlimited) show was held in Berlin from 5-11 September 2013. Thousands upon thousands of consumer electronic products. Some good, some not so good, some just plain bewildering. Anyway, I went so you didn’t have to*. And … Continue reading

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Community energy generating interest

One of the great joys of working in PR is when you open the door into a whole new world full of people passionate about a particular niche subject. For me over the last few weeks it has been community … Continue reading

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Maude launches Solutions Exchange for tech SMEs

Francis Maude was in Cambridge today to encourage technology firms to pitch their ideas to government.  The intention is to gain earlier engagement with companies and to garner new approaches to saving money and improving public services. Tweet This Post

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Our Must-Have Tech from 2011

Lots of publications do a ‘Best of the Year’ feature, so for my blog post I’m going to do the same. I don’t want you to think that it’s an easy option or anything like that. Because it isn’t*. And … Continue reading

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Meerkats and Avatars

Businesses with disruptive or near market technology projects, were given a boost with a programme of events hosted by St John’s Innovation Centre Limited (SJIC)  under the title ‘Meerkats and Avatars 2011’ The programme offered a novel and unique combination … Continue reading

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www3maitloir

Passwords. You’re meant to have loads, and change them regularly. They’re meant to be a mixture of letters, cases, numbers, symbols and, if you really want to stop your bank account being robbed by Croatian hackers, shapes that have not … Continue reading

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Rewarding experiences with the German press

Whilst contacting German journalists this week on behalf of our client SureFlap I got thinking about the diverse ways people from different countries communicate with each other in the business world. When I am calling Germany to offer a press release … Continue reading

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8 minutes, 64 ideas

Last week I sat down with eight people and eight sheets of scrap paper to try out a different creativity technique. I was impressed and, I admit, somewhat surprised by what a different approach helped us come up with. PR … Continue reading

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