Category Archives: Social Media

Poacher turned gamekeeper?

Allow me to introduce myself. My name is Samantha Dalton and I’m the newest recruit to the talented team of PR consultants at Holdsworth Associates. I join Holdsworth after more than seven years working for arguably the most trusted global … Continue reading

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Networking – technology exhibition in Cambridge

6th December, St John’s Innovation Centre, 4pm onwards. Over the last few weeks I’ve been busy meeting some of East Anglia’s most exciting entrepreneurs and hearing about their innovations. This is more than just a chance for me to talk to inspirational … Continue reading

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Have you outgrown your website?

Fashions in websites change, and it can seem like you need a new website more regularly than you need a new wardrobe. But it’s not just the nature of the internet that’s changing, it’s the nature of your business. As … Continue reading

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Are the older generation catching up with the younger generation?

36% of teenagers spend over two hours per day on social networking sites, according to the survey I did during my work experience. This links to them saying they spent too much time on networking sites and get too engrossed. … Continue reading

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Blogging tips from a turtle

When we’re discussing social media strategy with our clients we’re often asked ‘what information should I put in a blog that doesn’t appear on my website?’ Most people’s biggest worry with social media is the amount of time it takes. … Continue reading

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How to monitor your online mentions

Having blogged about media monitoring I thought I’d give a very quick introduction to the tools out there: UberVU: This is good value and easy to use. You can arrange to have regular emails with a neat report of all … Continue reading

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The graph of success

My background is in life sciences so I love graphs – drawing them, interpreting them, comparing them … Thankfully there are lots of things we want to quantify in PR, particularly in this digital age – ‘how often my product is … Continue reading

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To Tweet or not to Tweet?

“Twitter – that’s just people saying when they’ve had a cup of tea. Waste of my time,” is a common response when I mention Twitter. It’s true there are lots of people tweeting inanities, but it needn’t be that way, and many businesses … Continue reading

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