Author Archives: Rebecca Nesbit

About Rebecca Nesbit

My background is in life sciences - after a PhD studying butterfly migration I worked for a technology start-up involved in explosive detection. I joined Holdsworth Associates in 2010 and am part of our team responsible for online and conventional PR.

Networking – technology exhibition in Cambridge

6th December, St John’s Innovation Centre, 4pm onwards. Over the last few weeks I’ve been busy meeting some of East Anglia’s most exciting entrepreneurs and hearing about their innovations. This is more than just a chance for me to talk to inspirational … Continue reading

Posted in Cambridge, Social Media, Technology | Tagged , , , , | Leave a comment

Have you outgrown your website?

Fashions in websites change, and it can seem like you need a new website more regularly than you need a new wardrobe. But it’s not just the nature of the internet that’s changing, it’s the nature of your business. As … Continue reading

Posted in Social Media | Tagged , , , , | Leave a comment

Meerkats and Avatars 2011: open for applications

What determines which technologies make it big? Attracting the attention of those who matter is essential – whether this is potential investors, collaborators or customers – and media relations is a rapid way of spreading the word widely. We are working … Continue reading

Posted in Cambridge, News, Technology | Tagged , , , , | 1 Comment

8 minutes, 64 ideas

Last week I sat down with eight people and eight sheets of scrap paper to try out a different creativity technique. I was impressed and, I admit, somewhat surprised by what a different approach helped us come up with. PR … Continue reading

Posted in What I learnt today | 1 Comment

Blogging tips from a turtle

When we’re discussing social media strategy with our clients we’re often asked ‘what information should I put in a blog that doesn’t appear on my website?’ Most people’s biggest worry with social media is the amount of time it takes. … Continue reading

Posted in Social Media | Tagged , , , , | Leave a comment

High growth and how to get there

Earlier this week Holdsworth Associates attended a Coaching For High Growth programme at St John’s Innovation Centre. We were joined by a number of businesses wanting to continue on their high-growth path – everyone from high tech start-ups to suppliers … Continue reading

Posted in What I learnt today | Tagged , , , , | Leave a comment

Bright career prospects, from carpentry to forensics

I’m of the generation pitied by older friends because I got a student loan not a student grant, yet the Labour government was trying to push 50% of us through university. I wasn’t deterred by a bit of student debt … Continue reading

Posted in Cambridge | Tagged , , , , | Leave a comment

CIPR Excellence Awards

At Holdsworth Associates we had some exciting news last week: we’ve been shortlisted for the CIPR Excellence Awards. We’ll be interviewed in London on 27th April for the final judging. We entered the Media Relations category with a one-off campaign … Continue reading

Posted in News | Leave a comment

How does the world get to hear your news?

When you have a good story there are lots of options available for getting the word out. Traditionally the most common way is a press release. This can lead to coverage in papers, magazines and websites, and appearances on television … Continue reading

Posted in Media tips | Tagged , , , , | Leave a comment

How to monitor your online mentions

Having blogged about media monitoring I thought I’d give a very quick introduction to the tools out there: UberVU: This is good value and easy to use. You can arrange to have regular emails with a neat report of all … Continue reading

Posted in IT tips, Social Media | Tagged , , , , , | Leave a comment