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Author Archives: Rebecca Nesbit
Networking – technology exhibition in Cambridge
6th December, St John’s Innovation Centre, 4pm onwards. Over the last few weeks I’ve been busy meeting some of East Anglia’s most exciting entrepreneurs and hearing about their innovations. This is more than just a chance for me to talk to inspirational … Continue reading
Posted in Cambridge, Social Media, Technology
Tagged Cambridge, networking, PR, public relations, technology
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Have you outgrown your website?
Fashions in websites change, and it can seem like you need a new website more regularly than you need a new wardrobe. But it’s not just the nature of the internet that’s changing, it’s the nature of your business. As … Continue reading
Posted in Social Media
Tagged Cambridge, PR, public relations, technology, website design
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Meerkats and Avatars 2011: open for applications
What determines which technologies make it big? Attracting the attention of those who matter is essential – whether this is potential investors, collaborators or customers – and media relations is a rapid way of spreading the word widely. We are working … Continue reading
Posted in Cambridge, News, Technology
Tagged Cambridge, Meerkats and Avatars, PR, public relations company, technology press event
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8 minutes, 64 ideas
Last week I sat down with eight people and eight sheets of scrap paper to try out a different creativity technique. I was impressed and, I admit, somewhat surprised by what a different approach helped us come up with. PR … Continue reading
Posted in What I learnt today
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Blogging tips from a turtle
When we’re discussing social media strategy with our clients we’re often asked ‘what information should I put in a blog that doesn’t appear on my website?’ Most people’s biggest worry with social media is the amount of time it takes. … Continue reading
Posted in Social Media
Tagged blogs, PR, public relations, science blogging, social media
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High growth and how to get there
Earlier this week Holdsworth Associates attended a Coaching For High Growth programme at St John’s Innovation Centre. We were joined by a number of businesses wanting to continue on their high-growth path – everyone from high tech start-ups to suppliers … Continue reading
Bright career prospects, from carpentry to forensics
I’m of the generation pitied by older friends because I got a student loan not a student grant, yet the Labour government was trying to push 50% of us through university. I wasn’t deterred by a bit of student debt … Continue reading
Posted in Cambridge
Tagged alternatives to university, apprenticeships, public relations, science careers, training
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CIPR Excellence Awards
At Holdsworth Associates we had some exciting news last week: we’ve been shortlisted for the CIPR Excellence Awards. We’ll be interviewed in London on 27th April for the final judging. We entered the Media Relations category with a one-off campaign … Continue reading
Posted in News
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How does the world get to hear your news?
When you have a good story there are lots of options available for getting the word out. Traditionally the most common way is a press release. This can lead to coverage in papers, magazines and websites, and appearances on television … Continue reading
Posted in Media tips
Tagged journalism, newspapers, PR, press release distribution, public relations
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How to monitor your online mentions
Having blogged about media monitoring I thought I’d give a very quick introduction to the tools out there: UberVU: This is good value and easy to use. You can arrange to have regular emails with a neat report of all … Continue reading
Posted in IT tips, Social Media
Tagged google, media, monitoring, PR, public relations, social media
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