Author Archives: Rachel Holdsworth

Generating good content with PR

Original content is the life blood of online marketing, and generating good content with PR will keep a strong consistent message. Continue reading

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Women overcome ‘impostor syndrome’ to share inspirational ideas

New models and strategies for biobusiness presented by women leaders “I like a stretching target,” Professor Dame Sally Davies, Chief Medical Officer for England, told delegates at the BioBeat15 conference in Cambridge. She explained how when the idea of sequencing … Continue reading

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I wanna tell you a story: Top tips for writing press releases

Telling a good story is the secret of effective communication. The best stories communicate complicated abstract concepts in terms that the audience can relate to. Often a person or particular instance is used as a case-study to illustrate a wider … Continue reading

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How to create a good story for print and social media

Even the most innovative technology needs support to keep it in the spotlight and creating a good story is one way in which PR is effective in developing brand recognition with potential customers.    Generating interesting content is now even … Continue reading

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Does the carbon fibre car need a woman’s touch?

Working on the recent launch of Cambridge University Eco Racing’s British entry to the World Solar Challenge, we were encouraged to see how many female students from the University of Cambridge were getting involved in all aspects of the project. … Continue reading

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Community energy generating interest

One of the great joys of working in PR is when you open the door into a whole new world full of people passionate about a particular niche subject. For me over the last few weeks it has been community … Continue reading

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Venta offers angel funding opportunity for science-based entrepreneurs

Norwich Research Park is offering entrepreneurs with science-based companies the opportunity to meet angel investors with the Venta initiative 26 April. Continue reading

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Meerkats and Avatars

Businesses with disruptive or near market technology projects, were given a boost with a programme of events hosted by St John’s Innovation Centre Limited (SJIC)  under the title ‘Meerkats and Avatars 2011’ The programme offered a novel and unique combination … Continue reading

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Cambridge Cleantech opens for business

We had good news on Friday, as Martin Garrett and Hugh Parnell unveiled to a packed room their new baby – ‘Cambridge Cleantech’ – a membership organisation aimed at facilitating the exploitation of the third wave of innovation following that … Continue reading

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ECOLINK workshop supports cleantech innovation

The global market for cleantech is valued at £4.3 trillion, and companies in the Greater Cambridge region are at the forefront of innovation in this area.  As we approach peak oil and price of energy becomes a major driver, the … Continue reading

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