Monthly Archives: February 2011

How to monitor your online mentions

Having blogged about media monitoring I thought I’d give a very quick introduction to the tools out there: UberVU: This is good value and easy to use. You can arrange to have regular emails with a neat report of all … Continue reading

Posted in IT tips, Social Media | Tagged , , , , , | Leave a comment

The graph of success

My background is in life sciences so I love graphs – drawing them, interpreting them, comparing them … Thankfully there are lots of things we want to quantify in PR, particularly in this digital age – ‘how often my product is … Continue reading

Posted in Social Media | Tagged , , , , , | Leave a comment

To Tweet or not to Tweet?

“Twitter – that’s just people saying when they’ve had a cup of tea. Waste of my time,” is a common response when I mention Twitter. It’s true there are lots of people tweeting inanities, but it needn’t be that way, and many businesses … Continue reading

Posted in Social Media | Tagged , , , , | Leave a comment